Social and community mobilisation is very critical for making PMKVY successful. By the community's active participation, transparency and accountability are ensured, and it helps to leverage the cumulative knowledge of the community for better functioning.
Due to this, PMKVY emphasis on the importance of the involvement of the targeted beneficiaries via a defined mobilisation process.
The Training Partners will conduct Kaushal and Rozgar Melas every six months with media/press coverage. Moreover, the media and press have to also participate actively in the National Career Service Melas and on-ground activities.
What is the objective of mobilisation under PMKVY?
Any Indian nationality candidate who's unemployed, school or college dropout, or as identified by the Sector Skill Council (SSC) for their respective job roles can opt for PMKVY. Hence, existing mobilisation goals are expected to meet the following aims:
On a broader scale, spread the awareness about PMKVY to the community at large.
As per the scheme guidelines, identify the suitable beneficiaries.
Counsel the identified candidates before enrolling them for the courses that match their aptitude.
Join PMKVY with other national missions, like the Jan Dhan, to facilitate a universal financial inclusion and other flagship programmes for entrepreneurship, Startup India etc.